When I started blogging, I never knew about the money side of things. Now that we are seeing more micro bloggers and influencers being appreciated and accepted for paid work. The conversation around being paid for what we do is increasingly becoming more relevant.
I completely understand why it is important to be paid for your content, and to be paid correctly for the content you’re producing, I also know that free work is not necessarily a bad thing.
Like most things you have to way up the pros and cons for anything you have to put time, money and effort into. It is a business for some at the end of the day, which is why free work isn’t always an option for everyone.
Free Work Is Still Valuable Work
To quote Jameila from Episode 2: Fake It Till You Become It of her Podcast ‘She’s Obssessed‘.
The free work you are doing now is your blogging CV. Display the quality and creativity that you can produce, so that brands and companies know what you can do.
A mistake I have previously addressed in my last blog post is not knowing what it is that I wanted out of it all. You should have a plan for what you want the outcome to be (more followers, more readers, more brand opportunities, exposure etc)
You need the experiences and audience before you begin to start charging for your content. Free work gives you a realistic idea of how your audience will respond to paid work if it is consistent with what you’re already producing. Remember what you are being paid for, if it is to generate more sales and awareness for a particular brand/company, then you will need to know if you can do that.
Free Work for Exposure
I no longer believe in the idea of content in exchange for exposure, because that exposure is not going to guarantee you more engagement, followers, readers, opportunities or money. However If it is done well then it can work out and benefit both parties involved.
Example: A vegan blogger accepting a #gifted dairy-free milk to review and create a smoothie recipe on their blog makes sense. It highlights more options for the vegan community (your audience) and it aligns with what you’re already doing. The brand can now direct it’s audience to someone who is actually using the product and can inspire others to try it.
Like I mentioned earlier you really have the weigh up the pros and cons before accepting any work free or paid. You should ask yourself a few questions to determine if it’s going to be beneficial for you and the brand/company involved.
Ask yourself these questions before accepting any form of work (paid/free):
- Is the time and effort I am going to put into this piece of work worth what they are offering?
- What am I happy to do it for free?
- What is the difference between what I would charge for/ what I would do for free?
- What do I want the outcome to be?
- Does this brand align with my audiences interests?
- What is the response from affiliate links, discount codes etc?
If you have any questions about this topic let me know and I can answer them for you, I’m no expert but if I can help in anyway I will. I have a post coming on growing your blog so if that’s something you’re interested in, follow me on my socials which are linked below and you can follow my blog which you will then be notify every time I post.